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Real Programmatic Television

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Background

ITN pioneered the “unwired” network television model in 1983.  In the decades since, ITN earned its reputation for continuous innovation, building technologies and expanding inventory sources to target and aggregate audiences, steward buys, and provide dependable delivery.  As the video landscape has fragmented and become more complex, ITN has continually invested to streamline and automate processes through state-of-the-art advances in technologies, databases, and analytics.

Today, ITN provides the only fully operational, scalable, end-to-end “programmatic” video solutions centralized across linear television.

ProVantage Platform

While digital companies struggle to apply infrastructures never designed for linear television, ITN built it’s programmatic platform from the unique vantage point of working within television, over decades, to streamline and automate all aspects.  As viewers migrate to new platforms to access video content, ITN expands its platform to follow consumers across multiple video touch points.

Now, for the first time, ITN is partnering with clients, agencies and inventory providers to makes its proprietary technology network available for external use.  Introducing the ITN ProVantage Platform.

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Distribution

ITN’s programmatic television platform reaches all 116MM+       US television households, with individual program and daypart specific inventory on over 900 broadcast stations in all 210 DMAs, national and MVPD level inventory on over 150 cable networks, plus digital and mobile video inventory.

ITN enables client, agency, and supplier partners to plug-in their own television, digital and mobile video inventory sources, to optimize performance across the full video spectrum.

ProBrand Workshop

ITN offers clients a full-service programmatic platform, going beyond technology, data, and inventory to provide custom research, proprietary tools, actionable insights and techniques, and custom designed networks for brands to optimize performance on demographic audience and key consumer targets.

ITN’s experienced team of specialists work directly with clients, agencies, and suppliers to create and evaluate different tactics that advance linear television’s effectiveness to the top of programmatic capabilities for buyers and sellers.

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Data – Reporting – Optimization

ITN ingests and activates data to offer live projected performance, in-flight optimization, and final post performance reporting.

Among all platform providers, ITN is uniquely established with Nielsen Holdings, having aggregated commercial schedules across hundreds of clients’ brands  directly rated each week on Nielsen’s National People Meter sample.  This relationship provides ITN with proprietary data at the Nielsen minute-by-minute respondent level and single source consumer purchase panels for unique analytical, targeting and optimization capabilities.

Digital – Mobile – OTT

Today, with unprecedented advances in technology and connectivity, consumers are increasingly enabled with new ways to fully access and personally experience video, and suppliers now are committing to feed this demand with higher quality programming.

While over 80% of all time spent with video is on traditional linear television, clients can now design and implement effective cross-platform video campaigns at scale, without compromising quality.

ITN’s ProVantage platform puts the full scale of linear television at the forefront of programmatic solutions, while following consumers as they migrate to expanding quality video options across devices.

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