ITN Networks Premium Video Solutions
Creating and Selling customized National Networks across Local Linear TV and CTV / OTT
Unlock the value of the local marketplace; on a national level; utilizing proprietary technology
Value of the Local Marketplace:
- Quality broadcast and cable programming that cannot be purchased via the national marketplace
- Flexibility to build customized media solutions that achieve marketing goals across linear and premium digital video inventory without the confines of the traditional national marketplace
Technology:
- ITN developed technology that allows local inventory to be used on a national scale
- Creates customized national solutions based on specific brand needs
- Monitors networks on the same metrics and standards as national
ResultS
Abate inflation and eroding ratings
Build schedules without the dictated confines of the traditional linear marketplace
Increase reach on specific demographics / strategic targets
Customized networks are guaranteed and delivered utilizing National Marketplace Metrics
National Television Metrics
- Individually Rated National Commercial Units
- Nielsen National People Meter Audience Measurement
- EXACT BREAK “C3” National Commercial Ratings
Guaranteed Customized Schedules
- U.S. Coverage
- National Audience & CPMs
- Programming
- Dayparts
3rd Party Verification
- 3rd Party Electronic Commercial Encoding to verify proof of air
- All Markets – All Stations – All Commercial Clearances Verified
- Nielsen National Audience Publication in MediaOcean Systems
- Nielsen National N-Power & All-Minute Respondent Level Data
ITN Networks customized offerings create tailored schedules based on client consumers and brand needs
Local Broadcast News / Late night & Syndication
- Utilize local avails to increase reach and efficiency
- Dayparting and fully customizable combinations
- One-Stop-Shop for syndication needs
- Full transparency buying
- Data-Agnostic
- Nielsen rated, MSA-posted & fully demo guaranteed
Local Cable
- Increase reach with greater efficiency
- More precise ratings methodology vs. other cable unwireds
- A la carte; no clusters or bundled purchases necessary (minimum of 5 networks needed)
- :30 or :60 creative preferred
Premium CTV & OTT
- Premium inventory purchased via direct partnerships (no exchanges)
- KPI delivery well above industry standards
- Transparency & management via a single platform dashboard
- Inventory delivered across all devices, platforms and distributors
- Can be combined with a linear inventory plan
ITN National Consumer Target Networks
- Nielsen NAD Demographics
- Nielsen Catalina Solutions
- First Party Data
- Cross-Platform Data
- Client-Planner Insights
- Exclusive Research
- Independent Studies