ABOUT ITN
Experience - Innovation - Performance
Our mission is to elevate the value and
accessibility of video advertising media through
best-in-class innovation, technology, and talent
developed with an entrepreneurial spirit.
ITN Networks brings decades of experience and investment building the most advanced, fully operational enterprise of technology, data, inventory and services to the television and video advertising industry.
ITN taps into the larger, valuable supply of local television inventory and premium digitally streamed content to design and sell customized national networks based on each marketer’s strategic goals.
COMPANY TIMELINE
Launch of ITN Networks
Pioneering the "Unwired" Network concept for Broadcast Television.
1983
1983
National Audience Measurement
First company to have locally placed television commercial schedules rated directly by Nielsen's National People Meter.
1988
1988
Automated Sales/ Program Systems
Developed internal network of systems to automate data-workflow from Sales proposals ad contracts to Planning for national schedule development, aggregation, and management.
1994
1994
Automated Program-Schedule Monitoring
Developed system to maintain individual client contract program restrictions across all US broadcast stations in all 210 US DMAs.
1995
1995
NATPE Technology Demonstration
First in series of 7 consecutive annual conventions demonstrating ITN's original technologies built to streamline and manage linear television.
1996
1996
Reach Optimization
First company to have National Unwired data published by Nielsen at the Respondent Level. Developed systems demonstrating national reach and optimization performance.
1997
1997
End-to-End Buying & Planning Systems
Implemented original system built entirely in-house to enable greater customization by streamlining the buying and aggregation of local TV inventory across all markets to custom specifications of hundreds of client contracts.
1999
1999
Digital Video Commercials
Among the first companies to deliver digital video commercials to the websites of local broadcast television stations.
2000
2000
A.I.M. Technology
Original technology analyzing all commercial activity by client and category to navigate commercial clutter and develop solutions to increase competitive share of voice.
2002
2002
Mom's Time Research
Exclusive research and data to provide TV solutions with guaranteed audience on the highest concentrations of moms when they're most available and attentive to ads.
2006
2006
Electronic Commercial Verification
Three separate 3rd party monitoring systems employed for redundancy to verify 99% of commercials day of air.
Exact-Break "C-3" National Commercial Ratings
Nielsen measured and audited audience measurement exceeds the standards of the national television marketplace.
2007
2007
Technology Rebuild
Complete end-to-end re-build of ITN's Sales/ Planning/ Buying technology network on newest Client-Server Architecture
( ASP/ SQL/ VB.net )
2008
2008
New Optimization Technology
Designed to match the best use of inventory for each client contract to maximize results most efficiently.
2010
2010
Cable & Satellite National Unwired
Expanded national unwired concept to cable and satellite local inventory through original technology and data innovations to provide greater transparency, performance, and accuracy in audience metrics.
2013
2013
Technology Rebuild
Complete end-to-end rebuild of ITN's Sales/ Planning/ Buying Technology Network on newest cloud-based architecture
( React/ C#/ AWS )
2014
2014
Integrated Demand/ Supply Platform for ITN's National Unwired Business
Private marketplace communication and transaction dashboard enabling 800+ television stations to provide ITN with inventory, manage delivery and revenue.
2015
2015
Advanced Media Solutions
ITN Networks Completes First Upfront TV Sales Based on Nielsen Catalina Performance
Acquisition of Torrential
Video technology company specializing in Digital, Mobile, OTT to accelerate ITN's Cross Platform Video Network.
2016
2016
ITN Digital Receives TAG Certification
ITN Networks Cross-Platform DSP/SSP
Expansion of ITN's National Unwired Platform to streamline and automate the planning, transacting, and stewarding of video buys simultaneously across all touchpoints.
2017
2017
ITN Networks Expands Upront TV Sales to Complete Deals Ranging Across Fourteen Custom "Big Data" Consumer Segments and Twenty Demographic Targets
Digital Live Streaming
ITN's Cross Platform Video Network is expanded to include live streaming of local newscasts, with guaranteed audiences included with linear TV news buys.
2018
2018
ITN Networks performance included for the first time by Nielsen in custom Total Ad Ratings (TAR) Reports.
ITN is the first to set up APIs with many station groups and rep firms to access post-log downtime data using TIP standards to enable automated Analysis and Reconciliation.
ITN expands functionality in Mediaocean through Electronic Data Interchange (EDI) to update media buyer's schedules with network inventory changes.
2019
2019
ITN partners with Inscape to secure ACR household ID level data on ITN's Unwired Networks for ad attribution analytics.
ITN partners with LoopMe for customized, advanced analytics and measurement across Linear and Connected TV.
ITN partners with WideOrbit for automated import of Electronic Material Instructions (EMI).
2020
2020
Live Local News - Everywhere
ITN launches "Live Local News - Everywhere: Television & Streaming" with over 700 participating broadcast stations.
ITN establishes partnerships with major DSPs to make this streaming inventory available for the very first time via Programmatic execution.
2021
2021
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