ABOUT ITN

Experience - Innovation - Performance

Our mission is to elevate the value and

accessibility of video advertising media through

best-in-class innovation, technology, and talent

developed with an entrepreneurial spirit.

ITN Networks brings decades of experience and investment building the most advanced, fully operational enterprise of technology, data, inventory and services to the television and video advertising industry.

ITN taps into the larger, valuable supply of local television inventory and premium digitally streamed content to design and sell customized national networks based on each marketer’s strategic goals.

COMPANY TIMELINE

Launch of ITN Networks

Pioneering the "Unwired" Network concept for Broadcast Television.

1983

1983

National Audience Measurement

First company to have locally placed television commercial schedules rated directly by Nielsen's National People Meter.

1988

1988

Automated Sales/ Program Systems

Developed internal network of systems to automate data-workflow from Sales proposals ad contracts to Planning for national schedule development, aggregation, and management.

1994

1994

Automated Program-Schedule Monitoring

Developed system to maintain individual client contract program restrictions across all US broadcast stations in all 210 US DMAs.

1995

1995

NATPE Technology Demonstration

First in series of 7 consecutive annual conventions demonstrating ITN's original technologies built to streamline and manage linear television. 

1996

1996

Reach Optimization

First company to have National Unwired data published by Nielsen at the Respondent Level. Developed systems demonstrating national reach and optimization performance.

1997

1997

End-to-End Buying & Planning Systems

Implemented original system built entirely in-house to enable greater customization by streamlining the buying and aggregation of local TV inventory across all markets to custom specifications of hundreds of client contracts. 

1999

1999

Digital Video Commercials

Among the first companies to deliver digital video commercials to the websites of local broadcast television stations.

2000

2000

A.I.M. Technology

Original technology analyzing all commercial activity by client and category to navigate commercial clutter and develop solutions to increase competitive share of voice.

2002

2002

Mom's Time Research

Exclusive research and data to provide TV solutions with guaranteed audience on the highest concentrations of moms when they're most available and attentive to ads.

2006

2006

Electronic Commercial Verification

Three separate 3rd party monitoring systems employed for redundancy to verify 99% of commercials day of air.

 

Exact-Break "C-3" National Commercial Ratings

Nielsen measured and audited audience measurement exceeds the standards of the national television marketplace.

2007

2007

Technology Rebuild

Complete end-to-end re-build of ITN's Sales/ Planning/ Buying technology network on newest Client-Server Architecture

( ASP/ SQL/ VB.net )

2008

2008

New Optimization Technology

Designed to match the best use of inventory for each client contract to maximize results most efficiently.

2010

2010

Cable & Satellite National Unwired

Expanded national unwired concept to cable and satellite local inventory through original technology and data innovations to provide greater transparency, performance, and accuracy in audience metrics.

2013

2013

Technology Rebuild

Complete end-to-end rebuild of ITN's Sales/ Planning/ Buying Technology Network on newest cloud-based architecture

( React/ C#/ AWS )

2014

2014

Integrated Demand/ Supply Platform for ITN's National Unwired Business

Private marketplace communication and transaction dashboard enabling 800+ television stations to provide ITN with inventory, manage delivery and revenue.

2015

2015

Advanced Media Solutions

ITN Networks Completes First Upfront TV Sales Based on Nielsen Catalina Performance

Acquisition of Torrential

Video technology company specializing in Digital, Mobile, OTT to accelerate ITN's Cross Platform Video Network.

2016

2016

ITN Digital Receives TAG Certification

 

ITN Networks Cross-Platform DSP/SSP

Expansion of ITN's National Unwired Platform to streamline and automate the planning, transacting, and stewarding of video buys simultaneously across all touchpoints.

2017

2017

ITN Networks Expands Upront TV Sales to Complete Deals Ranging Across Fourteen Custom "Big Data" Consumer Segments and Twenty Demographic Targets

Digital Live Streaming

ITN's Cross Platform Video Network is expanded to include live streaming of local newscasts, with guaranteed audiences included with linear TV news buys.

2018

2018

ITN Networks performance included for the first time by Nielsen in custom Total Ad Ratings (TAR) Reports.

ITN is the first to set up APIs with many station groups and rep firms to access post-log downtime data using TIP standards to enable automated Analysis and Reconciliation.

ITN expands functionality in Mediaocean through Electronic Data Interchange (EDI) to update media buyer's schedules with network inventory changes.

2019

2019

ITN partners with Inscape to secure ACR household ID level data on ITN's Unwired Networks for ad attribution analytics.

ITN partners with LoopMe for customized, advanced analytics and measurement across Linear and Connected TV.

ITN partners with WideOrbit for automated import of Electronic Material Instructions (EMI).

2020

2020

Live Local News - Everywhere

ITN launches "Live Local News - Everywhere: Television & Streaming" with over 700 participating broadcast stations.

ITN establishes partnerships with major DSPs to make this streaming inventory available for the very first time via Programmatic execution.

2021

2021

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