Experience - Innovation - Performance
Our mission is to elevate the value and
accessibility of video advertising media through
best-in-class innovation, technology, and talent
developed with an entrepreneurial spirit.
ITN Networks brings decades of experience and investment building the most advanced, fully operational enterprise of technology, data, inventory and services to the television and video advertising industry.
ITN taps into the larger, valuable supply of local television inventory and premium digitally streamed content to design and sell customized national networks based on each marketer’s strategic goals.
Launch of ITN Networks
Pioneering the "Unwired" Network concept for Broadcast Television.
National Audience Measurement
First company to have locally placed television commercial schedules rated directly by Nielsen's National People Meter.
Automated Sales/ Program Systems
Developed internal network of systems to automate data-workflow from Sales proposals ad contracts to Planning for national schedule development, aggregation, and management.
Automated Program-Schedule Monitoring
Developed system to maintain individual client contract program restrictions across all US broadcast stations in all 210 US DMAs.
NATPE Technology Demonstration
First in series of 7 consecutive annual conventions demonstrating ITN's original technologies built to streamline and manage linear television.
First company to have National Unwired data published by Nielsen at the Respondent Level. Developed systems demonstrating national reach and optimization performance.
End-to-End Buying & Planning Systems
Implemented original system built entirely in-house to enable greater customization by streamlining the buying and aggregation of local TV inventory across all markets to custom specifications of hundreds of client contracts.
Digital Video Commercials
Among the first companies to deliver digital video commercials to the websites of local broadcast television stations.
Original technology analyzing all commercial activity by client and category to navigate commercial clutter and develop solutions to increase competitive share of voice.
Mom's Time Research
Exclusive research and data to provide TV solutions with guaranteed audience on the highest concentrations of moms when they're most available and attentive to ads.
Electronic Commercial Verification
Three separate 3rd party monitoring systems employed for redundancy to verify 99% of commercials day of air.
Exact-Break "C-3" National Commercial Ratings
Nielsen measured and audited audience measurement exceeds the standards of the national television marketplace.
Complete end-to-end re-build of ITN's Sales/ Planning/ Buying technology network on newest Client-Server Architecture
( ASP/ SQL/ VB.net )
New Optimization Technology
Designed to match the best use of inventory for each client contract to maximize results most efficiently.
Cable & Satellite National Unwired
Expanded national unwired concept to cable and satellite local inventory through original technology and data innovations to provide greater transparency, performance, and accuracy in audience metrics.
Complete end-to-end rebuild of ITN's Sales/ Planning/ Buying Technology Network on newest cloud-based architecture
( React/ C#/ AWS )
Integrated Demand/ Supply Platform for ITN's National Unwired Business
Private marketplace communication and transaction dashboard enabling 800+ television stations to provide ITN with inventory, manage delivery and revenue.
Advanced Media Solutions
ITN Networks Completes First Upfront TV Sales Based on Nielsen Catalina Performance
Acquisition of Torrential
Video technology company specializing in Digital, Mobile, OTT to accelerate ITN's Cross Platform Video Network.
ITN Digital Receives TAG Certification
ITN Networks Cross-Platform DSP/SSP
Expansion of ITN's National Unwired Platform to streamline and automate the planning, transacting, and stewarding of video buys simultaneously across all touchpoints.
ITN Networks Expands Upront TV Sales to Complete Deals Ranging Across Fourteen Custom "Big Data" Consumer Segments and Twenty Demographic Targets
Digital Live Streaming
ITN's Cross Platform Video Network is expanded to include live streaming of local newscasts, with guaranteed audiences included with linear TV news buys.
ITN Networks performance included for the first time by Nielsen in custom Total Ad Ratings (TAR) Reports.
ITN is the first to set up APIs with many station groups and rep firms to access post-log downtime data using TIP standards to enable automated Analysis and Reconciliation.
ITN expands functionality in Mediaocean through Electronic Data Interchange (EDI) to update media buyer's schedules with network inventory changes.
ITN partners with Inscape to secure ACR household ID level data on ITN's Unwired Networks for ad attribution analytics.
ITN partners with LoopMe for customized, advanced analytics and measurement across Linear and Connected TV.
ITN partners with WideOrbit for automated import of Electronic Material Instructions (EMI).
Live Local News - Everywhere
ITN launches "Live Local News - Everywhere: Television & Streaming" with over 700 participating broadcast stations.
ITN establishes partnerships with major DSPs to make this streaming inventory available for the very first time via Programmatic execution.
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