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ITN BROADCAST
NETWORKS
Over 55% of all broadcast television commercial inventory is local.
ITN brings this larger, valuable supply to the national TV marketplace.
ITN National News Networks
Built on the Power of Local TV Newscasts to Provide Greater Reach and Ad Impact
Morning | Noon | Evening | Prime | Late
Higher National Ratings vs. Broadcast Network Alternatives
More Relevant to Consumers' Local Interests and Lifestyles
On-Air Talent are Local Figures Reporting on Their Own Communities
Less Politicized than National Opinion News Programs
ITN National Entertainment Networks
Full Content Control: Top Quality Programs in Strategic Dayparts
Custom Concentrations in Specific Programs & Genres
Network Dayparts: Daytime, Late Night, Weekend
Non-Network Dayparts: Early Fringe, Prime Access
Custom Time Periods Nearest Purchase Decision or Use
Improve Clients' Program Mixes More Cost Effectively
ITN National Consumer Target Networks
Advanced Television Targeting-Optimization-Allocation-Stewardship-Posting
Nielsen NAD Demographics
Nielsen Catalina Solutions
First-Party Data
Third-Party Data
Cross-Platform Data
Exclusive Research
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