ITN CABLE

NETWORKS 

Two commercial minutes per hour on every national cable network is local.

ITN brings this large, valuable supply to the national TV marketplace.

Design Strategies with ITN Research & Analytics​

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Select and Create Groups of Networks to Maximize Brand Goals​

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Primary and Secondary Demographic Targeting Based on Rank

Highest Index Performance Based on Consumer Segments

Competitive Analytics: Target Areas for Greater Share of Voice

Advanced Television Targeting Through Data Overlays

Set GRP and Impression Goals by Network and Daypart

Highest Standards of Accuracy and Transparency​

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Widely Considered to Provide the Most Accurate Metrics Possible

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Fully Vetted with Industry Research Executives

100% Third-Party Verified Audience Posting

Syscode Level Demographic Universes Based on Zipcode Census Data

Nielsen National "C3" Commercial Based Measurement

Standardized and Customizable Reporting