NEWS AND INSIGHTS

ITN Insights

Industry News & Views

 

Reaching Elusive Ad-Free Streamers

ANA - 6/15/2021

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As Streaming Wars Rage On, Don’t Sleep on Linear TV

TV[R]EV - 5/26/21

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Scripps CEO on why he’s bullish on OTA TV

Fierce Video - 5/24/21

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Survey Finds 60% Likely To Buy an ATSC 3.0 - Ready TV Within a Year

Broadcasting + Cable - 5/20/21

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FCC’s Rosenworcel On Local Broadcasters: ‘It’s Who We Trust.’

Inside Radio - 5/12/21

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Executive Insight: A NEXTGEN TV Sound Revelation Opens Eyes

Twice - 5/11/21

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NextGen TV Debuts On 6 Grand Rapids Stations

TVNewsCheck - 5/7/21

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TVB: Broadcast Assets Reach Ad-free Streamers

Spots N Dots - 5/3/21

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Young Americans Trust Local TV News the Most, According to Harvard Poll

AdWeek - 4/23/21

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Smith: Broadcasters ‘Most Trusted Local Source’ on COVID Info

TV Tech - 4/15/21

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New NEXTGEN TV Marketing Campaign Hits a Home Run with Consumers

Magid - 4/6/21

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ATSC 3.0 Launches on Five Buffalo Stations

TV Tech - 3/19/21

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How TV Stations Are Connecting With Their Communities

TVNewsCheck - 3/12/21

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ATSC 3.0 Reach Nears 25% of U.S. Viewers, Noland Says

TV Tech - 3/2/21

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TV Still King in Time Spent With by Consumers, Says GfK

TV Tech - 3/2/21

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Free 4K from an antenna? These 2021 TVs from Samsung, Sony and LG can get it

CNET - 2/17/21

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People Desperate For COVID Guides Seek Local Journalists

TVNewsCheck - 2/1/21

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Pandemic and Current Events Stoking Young Audience Appetite for Local TV News

Variety - 1/20/21

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The Pandemic, Politics And Social Unrest Continue To Drive Local News Viewing In 2021

Nielsen - 1/19/21

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NEXTGEN TV For Nexstar, In The Mile High City

Radio+Television - 12/23/20

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Local TV Keeps Giving To Help Those In Need

TVNewsCheck - 12/18/20

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Five Detroit Stations Launch ATSC 3.0 Broadcasts

TVNewsCheck - 12/10/20

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ATSC 3.0 is Live in Tallahassee

Cord Cutters News - 12/9/20

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Now, More Than Ever, TV Stations Offer Their Communities A Helping Hand

TVNewsCheck - 12/07/20

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NextGen TV Launches on Five Tampa Area Stations

TVTechnology - 12/1/20

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Helping Their Communities: It’s What TV Stations Do

TVNewsCheck - 11/30/20

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Research Says News Is Under-Used by Advertisers

Media Village - 11/23/20

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Study Confirms TV 'Halo Effect' For D2C, Other Brands Across Life Stages

Digital News Daily - 11/17/20

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Television Is Still The Best Video Platform For Advertisers To Grow Market Share

Forbes - 11/13/20

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Outcomes-based TV Advertising Reveals What Happens Next - P.M. Session

AdAge - 11/10/20

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Trust and Historic Television Viewership Equal Brand Sales

ANA - 11/10/20

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Local TV Tops For Finding Online Shoppers

Spots n Dots - 11/6/20

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IAB Study Finds That Brands Benefit from Advertising Within News

IAB - 10/30/20

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Unique Content, Better UX Sustaining New Local Viewers On Digital

TVNewsCheck - 10/22/20

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Young, Diverse Audiences Are Leaning Into TV News

Nielsen - 10/22/20

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Marshall: Local TV News Still No. 1 Choice

SpotsnDots - 10/20/20

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COVID Boosts Streaming, But Broadcast Endures

TVNewsCheck - 10/16/20

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ITN Networks to Utilize Analytics From LoopMe

Broadcasting+Cable - 9/14/20

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The Impact Of COVID-19 On Video Streaming And Local News Consumption

Nielsen - 9/10/20

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News is the Top Reason People Still Pay for Live TV

Civic Science - 9/3/20

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TVB: Local News Viewing Levels Remain Elevated

SpotsnDots - 8/11/20

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Flexibility Is the New Media Optimizer

ANA - 7/14/20

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As All Eyes Turn To Local, Television Steps Up

Next|TV - 7/9/20

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Automating TV Ad Activation Is Hard: Adobe Exits The Business

Media Insider - 6/18/20

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ATSC 3.0: Everything You Need To Know About Broadcast TV’s Next Big Thing

Digital Trends - 6/11/20

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