NEWS AND INSIGHTS

ITN Insights

Industry News & Views

 

TV Needs Direct Mail 2.0 And NextGen TV Will Help

TVNewsCheck - 10/18/21

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Stations in Hartford Launch NextGen TV Broadcasting

Next│TV - 10/12/21

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The Daunting (But Very Worthwhile) Path To ATSC 3.0 And NextGen TV

TVNewsCheck - 10/8/21

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Here’s To The ATSC 3.0 Bootstrap

TV Tech - 10/5/21

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TVB Forward: Speakers Bullish On Local TV Ads

Spots N Dots - 10/4/21

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Targeted Ads Lead NextGen TV’s Revenue Chase, Execs Say

TVNewsCheck - 9/27/21

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NextGen TV: Five St. Louis Stations Launch ATSC 3.0 Broadcasts

TV Tech - 9/23/21

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NAB Launches Ad Campaign Emphasizing Importance of Trusted, Local Broadcast News

TVNewsCheck - 9/16/21

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Why TV Antennas Are Making a Comeback in the Streaming Age

The Wall Street Journal - 9/16/21

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Five Stations Launch NextGen TV In Cincinnati

TVNewsCheck - 9/14/21

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NextGen's Towering Promise

The Financial Manager - 9/8/21

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Transparency Is Key To Local News’ Credibility

TVNewsCheck - 9/7/21

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ATSC Annual Meeting Focuses on 3.0 Rollout

TV Tech - 8/30/21

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NextGen TV: Gray TV Deploys Hyperlocal Targeting for TV News

TV Tech - 8/30/21

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Core Networks, Tower Connectivity, Broadcaster Education Vital for ATSC 3.0 Strength, Annual Confab Is Told

Broadcasting + Cable - 8/27/21

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When Will Hyperlocal Targeting Come to TV News? It Already Has

Knight-Cronkite News Lab - 8/26/21

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Major Broadcasters Launch NEXTGEN TV on Eight Local Television Stations in Kansas City, MO

Yahoo! Finance - 8/24/21

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Five Atlanta TV Channels Bring NEXTGEN TV To Light

Radio+Television Business Report - 8/19/21

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NextGen TV Being Used To Deliver Remote Learning in Washington, D.C.

Broadcasting + Cable - 8/16/21

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Major Broadcasters Launch NEXTGEN TV on Four Local Television Stations in Indianapolis, IN

Bloomberg - 8/10/21

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NextGen TV’s Busy Summer Sets Up Fall Events

Broadcasting + Cable - 8/9/21

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How Next Gen TV Can Help Close The Digital Divide

Tech & Learning - 8/4/21

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GatesAir Transmitter To Bring NextGen TV To DC

TVNewsCheck - 8/4/21

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NEXTGEN TV Rising

Consumer Technology Association - 7/26/21

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Taking the ATSC 3.0 Opportunity – Quality of Experience and Personalisation

Digital Media World - 7/19/21

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ATSC 3.0: Everything You Need to Know About the Broadcast Industry's 'NextGen' Technology Standard

Next│TV - 7/19/21

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NEXTGEN TV Expands to 11 Phoenix Stations, Delivering the New Generation of Digital TV Broadcast Technology

Cronkite School - 7/14/21

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Local TV Connects Amid Crises

Broadcasting + Cable - 7/12/21

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NextGen TV: Six Sacramento TV Stations Launch Broadcasts

TV Tech - 7/8/21

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Five Charlotte, N.C., Stations Debut NextGen TV

TVNewsCheck - 7/7/21

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NextGen TV Comes to Little Rock

TV Tech - 7/1/21

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NextGen TV Debuts On 8 Orlando Stations

TVNewsCheck - 7/1/21

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TV Stations Continue Helping Their Communities

TVNewsCheck - 7/1/21

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Six Baltimore Stations Begin Broadcasting NextGen Signals

Broadcasting + Cable - 6/25/21

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NextGen TV: Demo Highlights the Educational Potential of 3.0

TV Tech - 6/25/21

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From 1.0 to 3.0: What’s Next for ATSC?

TV Tech - 6/25/21

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Reaching Elusive Ad-Free Streamers

ANA - 6/15/2021

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As Streaming Wars Rage On, Don’t Sleep on Linear TV

TV[R]EV - 5/26/21

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Scripps CEO on why he’s bullish on OTA TV

Fierce Video - 5/24/21

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Survey Finds 60% Likely To Buy an ATSC 3.0 - Ready TV Within a Year

Broadcasting + Cable - 5/20/21

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FCC’s Rosenworcel On Local Broadcasters: ‘It’s Who We Trust.’

Inside Radio - 5/12/21

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Executive Insight: A NEXTGEN TV Sound Revelation Opens Eyes

Twice - 5/11/21

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NextGen TV Debuts On 6 Grand Rapids Stations

TVNewsCheck - 5/7/21

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TVB: Broadcast Assets Reach Ad-free Streamers

Spots N Dots - 5/3/21

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Young Americans Trust Local TV News the Most, According to Harvard Poll

AdWeek - 4/23/21

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Smith: Broadcasters ‘Most Trusted Local Source’ on COVID Info

TV Tech - 4/15/21

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New NEXTGEN TV Marketing Campaign Hits a Home Run with Consumers

Magid - 4/6/21

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ATSC 3.0 Launches on Five Buffalo Stations

TV Tech - 3/19/21

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How TV Stations Are Connecting With Their Communities

TVNewsCheck - 3/12/21

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ATSC 3.0 Reach Nears 25% of U.S. Viewers, Noland Says

TV Tech - 3/2/21

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TV Still King in Time Spent With by Consumers, Says GfK

TV Tech - 3/2/21

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Free 4K from an antenna? These 2021 TVs from Samsung, Sony and LG can get it

CNET - 2/17/21

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People Desperate For COVID Guides Seek Local Journalists

TVNewsCheck - 2/1/21

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Pandemic and Current Events Stoking Young Audience Appetite for Local TV News

Variety - 1/20/21

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The Pandemic, Politics And Social Unrest Continue To Drive Local News Viewing In 2021

Nielsen - 1/19/21

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NEXTGEN TV For Nexstar, In The Mile High City

Radio+Television - 12/23/20

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Local TV Keeps Giving To Help Those In Need

TVNewsCheck - 12/18/20

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Five Detroit Stations Launch ATSC 3.0 Broadcasts

TVNewsCheck - 12/10/20

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ATSC 3.0 is Live in Tallahassee

Cord Cutters News - 12/9/20

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Now, More Than Ever, TV Stations Offer Their Communities A Helping Hand

TVNewsCheck - 12/07/20

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NextGen TV Launches on Five Tampa Area Stations

TVTechnology - 12/1/20

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Helping Their Communities: It’s What TV Stations Do

TVNewsCheck - 11/30/20

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Research Says News Is Under-Used by Advertisers

Media Village - 11/23/20

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Study Confirms TV 'Halo Effect' For D2C, Other Brands Across Life Stages

Digital News Daily - 11/17/20

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Television Is Still The Best Video Platform For Advertisers To Grow Market Share

Forbes - 11/13/20

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Trust and Historic Television Viewership Equal Brand Sales

ANA - 11/10/20

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Outcomes-based TV Advertising Reveals What Happens Next - P.M. Session

AdAge - 11/10/20

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Local TV Tops For Finding Online Shoppers

Spots n Dots - 11/6/20

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IAB Study Finds That Brands Benefit from Advertising Within News

IAB - 10/30/20

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Young, Diverse Audiences Are Leaning Into TV News

Nielsen - 10/22/20

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Unique Content, Better UX Sustaining New Local Viewers On Digital

TVNewsCheck - 10/22/20

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Marshall: Local TV News Still No. 1 Choice

SpotsnDots - 10/20/20

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COVID Boosts Streaming, But Broadcast Endures

TVNewsCheck - 10/16/20

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ITN Networks to Utilize Analytics From LoopMe

Broadcasting+Cable - 9/14/20

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The Impact Of COVID-19 On Video Streaming And Local News Consumption

Nielsen - 9/10/20

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News is the Top Reason People Still Pay for Live TV

Civic Science - 9/3/20

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TVB: Local News Viewing Levels Remain Elevated

SpotsnDots - 8/11/20

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Flexibility Is the New Media Optimizer

ANA - 7/14/20

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As All Eyes Turn To Local, Television Steps Up

Next|TV - 7/9/20

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Automating TV Ad Activation Is Hard: Adobe Exits The Business

Media Insider - 6/18/20

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ATSC 3.0: Everything You Need To Know About Broadcast TV’s Next Big Thing

Digital Trends - 6/11/20

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Traditional TV Is Growing Amongst The Younger Generations During Covid-19 Lockdown

Deep Root - 6/9/20

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Local TV Tops Pandemic News Sources

MultiChannel News - 6/3/20

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How Local Will Lead The Way Out Of The Crisis

ANA - 5/27/20

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For Local TV, Optimism Amid The Pandemic

TVNewsCheck - 5/12/20

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Local Evening News: An Event Every Night

TVNewsCheck - 5/8/20

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