ITN Insights

Industry News & Views


New NEXTGEN TV Marketing Campaign Hits a Home Run with Consumers

Magid - 4/6/21

ATSC 3.0 Launches on Five Buffalo Stations

TV Tech - 3/19/21

How TV Stations Are Connecting With Their Communities

TVNewsCheck - 3/12/2021

ATSC 3.0 Reach Nears 25% of U.S. Viewers, Noland Says

TV Tech - 3/2/2021

TV Still King in Time Spent With by Consumers, Says GfK

TV Tech - 3/2/2021

Free 4K from an antenna? These 2021 TVs from Samsung, Sony and LG can get it

CNET - 2/17/21

People Desperate For COVID Guides Seek Local Journalists

TVNewsCheck - 2/1/2021

Pandemic and Current Events Stoking Young Audience Appetite for Local TV News

Variety - 1/20/2021

The Pandemic, Politics And Social Unrest Continue To Drive Local News Viewing In 2021

Nielsen - 1/19/2021

NEXTGEN TV For Nexstar, In The Mile High City

Radio+Television - 12/23/2020

Local TV Keeps Giving To Help Those In Need

TVNewsCheck - 12/18/2020

Five Detroit Stations Launch ATSC 3.0 Broadcasts

TVNewsCheck - 12/10/2020

ATSC 3.0 is Live in Tallahassee

Cord Cutters News - 12/9/2020

Now, More Than Ever, TV Stations Offer Their Communities A Helping Hand

TVNewsCheck - 12/07/2020

NextGen TV Launches on Five Tampa Area Stations

TVTechnology - 12/1/2020

Helping Their Communities: It’s What TV Stations Do

TVNewsCheck - 11/30/2020

Research Says News Is Under-Used by Advertisers

Media Village - 11/23/2020

Study Confirms TV 'Halo Effect' For D2C, Other Brands Across Life Stages

Digital News Daily - 11/17/2020

Television Is Still The Best Video Platform For Advertisers To Grow Market Share

Forbes - 11/13/2020

Outcomes-based TV Advertising Reveals What Happens Next - P.M. Session

AdAge - 11/10/2020

Trust and Historic Television Viewership Equal Brand Sales

ANA - 11/10/2020

Local TV Tops For Finding Online Shoppers

Spots n Dots - 11/6/2020

IAB Study Finds That Brands Benefit from Advertising Within News

IAB - 10/30/2020

Unique Content, Better UX Sustaining New Local Viewers On Digital

TVNewsCheck - 10/22/2020

Young, Diverse Audiences Are Leaning Into TV News

Nielsen - 10/22/2020

Marshall: Local TV News Still No. 1 Choice

SpotsnDots - 10/20/2020

COVID Boosts Streaming, But Broadcast Endures

TVNewsCheck - 10/16/2020

ITN Networks to Utilize Analytics From LoopMe

Broadcasting+Cable - 9/14/2020

The Impact Of COVID-19 On Video Streaming And Local News Consumption

Nielsen - 9/10/2020

News is the Top Reason People Still Pay for Live TV

Civic Science - 9/3/2020

TVB: Local News Viewing Levels Remain Elevated

SpotsnDots - 8/11/2020

Flexibility Is the New Media Optimizer

ANA - 7/14/2020

As All Eyes Turn To Local, Television Steps Up

Next|TV - 7/9/2020

Automating TV Ad Activation Is Hard: Adobe Exits The Business

Media Insider - 6/18/2020

ATSC 3.0: Everything You Need To Know About Broadcast TV’s Next Big Thing

Digital Trends - 6/11/2020

Traditional TV Is Growing Amongst The Younger Generations During Covid-19 Lockdown

Deep Root - 6/9/2020

Local TV Tops Pandemic News Sources

MultiChannel News - 6/3/2020

How Local Will Lead The Way Out Of The Crisis

ANA - 5/27/2020

For Local TV, Optimism Amid The Pandemic

TVNewsCheck - 5/12/2020

Local Evening News: An Event Every Night

TVNewsCheck - 5/8/2020