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ITN PERFORMANCE
TELEVISION
ITN’s technology quickly capitalizes on trends and inventory opportunities to efficiently drive scalable customer acquisition and lead generation.

Fully Customizable Packages
Select Networks Your Data Says Will Work
No Forced Packaging - Build Your Own Plans
Adjustable National Rates Based on ROI Feedback
Timely, Accurate Clearance and Spending Data
Weekly Adjustments to Maximize Performance

ITN Provides Real Advantages and Valuable Opportunities
One-Stop-Shop to Buy and Manage Schedules Across 100+ Networks
Lower Unit Costs than National Networks
Comparable or Lower CPMs than National Networks
Greater Flexibility to Make Adds and Cuts than National Networks
Broadcast Supplements to Extend the Reach of Cable Schedules
Create and Test Multiple Groups of Networks Through one Provider
Singular Source for Data to Produce All-Inclusive Attribution Results

Television Works!!
Unparalleled Results in Generating Customer Awareness & Interest
" If I were advising another company,
I would tell them to test TV. But,
as a competitor, I would tell them not to."
Jeremy Hum, Co-Founder & CEO
Touch of Modern (May 2019)
Steven Gutentag, Co-Founder
Keeps (Digiday, 1/22/19)
"We see the benefits of using it (TV) early.
It’s not a small investment in terms
of developing the creative and media
costs, but it’s a channel that enables
you to tell a story."
" We’ve been able to build Wayfair as a household brand very quickly over
just the last few years. Without using television, I don’t think we would
be where we are today.”
Niraj Shah, Co-Founder
Wayfair (2018)
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