ITN TECHNOLOGY
AND DATA
ITN’s Technology Platform connects directly to suppliers to create new, and higher media value through centralized automated intelligence.
dATA
INSIGHTS
INSTRUCTIONS
ACTIONS
Advance The Abilities Of Marketing Automation
All Commercials
Processed 3 Days
After Each Week
ITN’s weekly
optimizations process
3.5+ Billion lines of data
analyzing station inventory
to fulfill client contracts,
steward schedules, and
submit proposals.
ITN annually
places and processes
over 40 Million individual
commercial airings on TV
on 1,100+ Broadcast
Stations and 70+ Cable
Networks.
ITN Technology and Schedule Management
Targets and Follows Consumers
Identifies Changing Trends
Ensures Each Client’s Schedules Deliver In-Flight
Since 2000:
Incremental National Television Dollars
Delivered to Local Stations and MVPDs
$6.0+
Billion
ITN brings the large supply of local television inventory and audience in the most trusted content to the forefront of national, technology-driven marketing solutions.